Question 1

What is GEO and how is it different from SEO?

Accepted Answer

GEO, or Generative Engine Optimization, is the practice of optimizing your content to appear in answers generated by AI systems like ChatGPT, Perplexity, Claude, and Gemini. Traditional SEO optimizes for Google's algorithm to rank in classic search results. A site can rank well on Google while being completely absent from AI-generated responses.

Question 2

How long does it take to see results?

Accepted Answer

First GEO and SEO results typically appear within six to twelve weeks. Content and social media produce faster results, often within the first month.

Question 3

How much do your services cost?

Accepted Answer

Every project is different. We offer monthly retainers for ongoing management and one-time projects for websites and brand identities. The first call is free and with no commitment.

Question 4

What is AIO?

Accepted Answer

AIO stands for AI Overview Optimization. It's the optimization to appear in Google's AI-generated summaries at the top of search results. These summaries are generated by an AI and cite specific sources. Being cited in an AI Overview drives highly targeted qualified traffic.

Question 5

Do you work with clients outside Quebec?

Accepted Answer

Yes. We work with clients across Canada and in English-speaking markets worldwide. Most of our work is done remotely with regular calls and clear deliverables.

Question 6

How does your GEO scan tool work?

Accepted Answer

Our scanner analyzes your domain across six dimensions: GEO, AIO, technical SEO, content quality, technical performance, and user experience. Scores are generated by Claude, an AI by Anthropic, trained on 2025 best practices. The result is real and based on expert analysis of your domain.

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